Good Website Design: The Basics


by Angela Swolsky-Madonian

It’s true that beauty is in the eye of the beholder. But your website’s design is more about user experience than typical beauty standards.

Companies want their businesses to reflect their professional values. They also want to market their brand by engaging people. Most often, this restricts your choices.

In comes a web designer who knows how to help you achieve your goals! Find one you can partner with for the long-term since you’ll most probably want to make changes to your designs a few years, or even a few months, down the line.

So, what constitutes a good web design?

That’s rooted in user experience. You see, if your site is more readable and loads quickly, then it facilitates the audience. This makes for a good web design.  

While most people focus on colors and typeface, it’s important to not sacrifice readability and quality of the site. Focus on both the aesthetic aspects and technicality to make it an overall brilliant design.

Quality and credibility

If the user doesn’t find relevant information on the landing page, they’ll go to your competitor’s site. Make sure all products, services, and service regions are highlighted on the main page through tabs or other layout designs.

Also, note that your audience doesn’t read; instead, they scan. When they first analyze a web page, they look for guide points to carry them to relevant content.

Load time and speeds are important

Let’s say, you’ve built a fantastic design with a variety of graphics and images. If it takes more than 3 seconds to load, you’ve lost most of the customers. Several surveys show that users prefer sites that load in under 2 seconds.

Overcrowding also makes the navigation harder. This will force the user to leave if the slow site loading doesn’t! On the other hand, if your site loads quickly and still looks elegant, the user will stay.

Effective content

Even if you’re not publishing blogs or other content, your site’s content needs to be compelling. The web pages must be constructed in a way that it delivers pertinent information, in a professional manner. Moreover, it needs to be attuned with your brand identity.

There’s nothing worse than a site that has grammatical mistakes. It makes you look careless and sloppy.

Don’t skip on quality writing. Choose people who know how to promote your site by directly getting to the point. Eliminate the fluff. Stick to the facts.

Want a good website design that works for your brand? Get in touch with iKandy. They are a professional web design firm in Toledo, also offering services for logo design, content writing and social media management.

By | 2017-10-11T15:51:47+00:00 October 11th, 2017|Blog|

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