by Angela Swolsky-Madonian
Are you making the best social media posts? One issue to consider is the frequency of posts. Then there’s the issue of the types of content you should post. Here are some of the best options:
Podcasting has been around for a while. In fact, the roots of podcasts date back to the 1980s. They were something called “audio blogging.” They’ve become a game-changer and are often referred to as the “new radio” since podcasts are on-demand. Podcasts are a great way to get more listeners for your website. Besides being popular, podcasts can provide your company with several benefits.
- VR Content
Virtual Reality (VR) and Augmented Reality (AR) are works in progress, but they’re certainly here to stay. For example, consider the number of VR headsets that have hit the market recently and the popularity of “Pokemon Go” last year. Your company can create VR content and make it available through social posts. You might even want to consider investing in a 360-degree VR camera to capture high-quality video for your target market.
- User-Generated Content
UGC content is a great way to boost engagement/reach. It’s also a great way to offer a warm welcome mat for visitors. This shows that you care about your target market and want to engage with them through content they’ve created.
Customer testimonials are a great way to share a person’s experience using your company’s products/services. It helps to provide info that can help potential customers decide whether or not to buy your company’s offerings. You could post video testimonials.
Infographics are eye-catching and educational. This results in getting lots of engagement and shares. If you’re just getting started with infographics, you can also find some templates to give you a head start. Studies show they can be quite effective in boosting traffic and sales, so they’re a type of social post worth considering.
- Live Video
This is a great option for applications like social media marketing (SMM). The live-streamed video is especially important for certain platforms like Facebook where it’s skyrocketed in popularity in recent years. After completing your live stream you can pick whether you want to make the content available to people afterward. This gives them the ability to view the live stream in case they missed it.
How important is live streaming for social posts? You can use Facebook Live as a lead-generating tool. Promoting content within the live-streaming is possible. This is done by asking your viewers to click on a link in the comment section and complete a form to access an asset mentioned in the video or displayed on-screen.
Well, there you have it from our perspective. If you are looking for an innovative approach to your social media campaigns, make sure to contact iKandy.co where graphic design, vlogging, blogging and social media management are our speciality.